Is it Time for Hearing Aids?

There have been signs that it might be time to get hearing aids. But you’re still not sure that you’re the one with the problem. After all, sometimes other people ask you to repeat what you said and you don’t seem to be the only one having a problem hearing in a restaurant or at church. How do you know when it’s time to see if you might have a real problem?
Do others complain the TV is too loud?
Do you have trouble hearing in a noisy room?
Do you ask others to repeat themselves?
Do you avoid going out because you’ll struggle to hear?

Brands We Carry


Whatever your degree of hearing loss Phonak has the right hearing aid for you regardless of your type of hearing loss, your lifestyle, your personal preferences, your age or your budget.


People First is a promise: That everything we do always begins with the people we are doing it for. We are not simply trying to help you hear more, but to live more.


Signia hearing aids deliver the sound that nature intended by combining uncompromised audibility with a natural sounding own voice hear everything in harmony.

Risk-Free Trial

    Our clinic has demo hearing aid products available for real-world experience and trial following a complete hearing evaluation and hearing aid consultation.  The benefit of this FREE RISK-FREE TRIAL allows the patient to determine the performance of these demo hearing aids in the real world setting prior to any purchase.

    More About Our Risk-Free Trial

    Hearing aids are unique medical devices suited for individual hearing loss requiring expert care. When hearing aids are recommended, our professional, doctoral staff matches the features and benefits of hearing aid style and technology to the lifestyle and budget of each patient.

    We maintain expert knowledge and training with multiple hearing aid manufacturers as every patient and their hearing loss is unique and “one size does not fit all.” Patients are extensively and thoroughly counseled to the benefits and limitations of the various hearing aid styles and circuits.

    Our clinic has demo hearing aid products available for real-world experience and trial following a complete hearing evaluation and hearing aid consultation.  The benefit of this FREE RISK-FREE TRIAL allows the patient to determine the performance of these demo hearing aids in the real world setting prior to purchase.  This provides a FREE opportunity to experience the benefit of improved hearing and speech clarity without obligation for purchase.

    Once hearing aids are ordered, all patients enjoy a complete and minimum 30 day trial period with all hearing aid products with minimal non-refundable fees if the desired benefit is not achieved. 

    Our staff will contact your health insurance product to determine if you may have some hearing aid benefit coverage.  In-house payment plans with no financing charges for up to 6 months may be available for patients and major credit cards are accepted.

    Hearing Aids Can Improve Your Quality of Life


    Many of the devices we use every day can be powered by one or two types of batteries, rechargeable batteries or disposable batteries. Hearing aids are no different. Rechargeable hearing aids are becoming more popular every year.  And as their popularity has increased the number of models has increased.  But why have hearing aids with rechargeable batteries become an increasingly popular choice for many people?

    The Advantages of Hearing Aids with Rechargeable Batteries

    • A full day’s power every day.
    • Ease of use for individuals with decreased dexterity, visual disorders or disorders, decreased fingertip sensitivity. Just place the hearing aid on or in a special docking system (similar to a hearing aid case) and the battery in the hearing aids will charge overnight.  It’s a very similar process to charging a smartphone.
    • Better for the environment, rechargeable hearing aid batteries require replacement annually. Non-rechargeable hearing aids will require replacement of the battery every week to two weeks
    • Less worry about harm to pets and small children. Hearing aid batteries are small and easy for little hands and curious pets to pick up and swallow.  Rechargeable batteries can be left in the hearing aid to recharge, which means you are less likely to accidentally leave a battery in an easily accessible location.

    There are numerous advantages to rechargeable hearing aids, too many to list in one short article.  Please reach out to us today. We work with the top hearing aid manufacturers and will work with you to find the solution that is the best fit for your hearing loss, lifestyle, and budget.

    Bluetooth Technology

    Bluetooth technology is a wireless communications system intended to replace the cables connecting many different types of devices, from mobile phones and headsets to heart monitors and medical equipment.

    As a global standard, Bluetooth technology is in billions of products worldwide, including virtually every mobile phone, laptop, tablet, new car, and more than 40 million medical devices.

    In 2005 the first hearing aids capable of utilizing Bluetooth technology in hearing aids were introduced.  Not long after manufacturers added Bluetooth-enabled hearing aids that were able to connect to televisions, MP 3 players, cell phones, and computers. 

    Bluetooth technology is the most recent advance in hearing aids. It is a way to send digital information wirelessly over short distances. Bluetooth technology works to allow two hearing aids to wirelessly communicate with each other and also allows user to connect to devices in their home and car, like a DVD player, computer, GPS, and cell phone. There are pros and cons to having this type of technology in a hearing aid.

    Advantages of Bluetooth Technology

    Signal Stability – Bluetooth device uses multiple channels to convey the sound and is, therefore, less likely to lose that signal due to interference with one of the channels.

    Higher Sound Quality – Feedback and whistling and other problems associated with some hearing aids is diminished with the use of Bluetooth and the sound quality, in general, is improved as well.

    Binaural Hearing – Bluetooth technology allows hearing aids to speak with each other.  This allows the hearing aids to maintain the quality of speech and discern and localize sounds relevant to the listener’s position. A conventional phone can only be held to one ear at a time.  Bluetooth technology allows the user to hear their cell phone in both ears.

    Hands-Free – With a switch of a button you can talk hands-free without the need to hold the phone to your ear.

    Simultaneous Connection– Bluetooth technology can accommodate multiple devices so that a person can be directly connected to their computer or cell or MP3 or DVD depending on which device they wish to hear.

    Wireless – Bluetooth eliminates the need for wires and lines of other connectivity devices and has applications for people with unilateral hearing loss who wear BiCROS hearing aids.

    Open Fit

    What is an Open Fit Hearing Aid?

    “Open-fit” or “over-the-ear” (OTE) hearing aids are small behind-the-ear type devices. There are two different types of open ear mini-BTEs: those with the speaker (receiver) in the ear and those with the receiver in the aid.

    How Does an Open Fit Hearing Aid Work?

    Sound travels from the instrument through a small tube or wire to a tiny dome or speaker in the ear canal. Since the ear canal is not completely sealed by the tiny dome sound can enter the ear canal naturally while still amplifying only the sounds you have difficulty hearing. 

    Who Can Benefit From An Open Fit Hearing Aid?

    When initially introduced, the open ear fitting was primarily successful for individuals with mild high-frequency hearing loss due to feedback (whistle) issues. However, improvements in digital feedback suppression technology, now afford individuals with mild to severe hearing loss the opportunity to benefit from open ear hearing aids. 

    Advantages of Open Fit Hearing Aids

    • Is less visible than a traditional BTE hearing aid
    • Doesn’t “plug” the ear canal
    • Eliminates the sensation of the wearer’s voice sounding like they are speaking into a barrel.
    • Eliminates feedback when using telephones.

    Contact our office today.  We can assess your hearing and determine if you are a candidate for an open fit hearing aid.

    If you are able to benefit from this technology, we will guide you when selecting the appropriate open fit hearing aid to meet your communication and listening needs.

    Hearing Aid Styles

    There are three basic styles of hearing aids. The styles differ by size, their placement on or inside the ear, and the degree to which they amplify sound.

    Behind-the-ear (BTE) hearing aids consist of a hard plastic case worn behind the ear and connected to
    a plastic earmold that fits inside the outer ear. The electronic parts are held in the case behind the ear. Sound travels from the hearing aid through the earmold and into the ear. BTE aids are used by people of all ages for mild to profound hearing loss.

    A new kind of BTE aid is an open-fit hearing aid. Small, open-fit aids fit behind the ear completely, with only a narrow tube inserted into the ear canal, enabling the canal to remain open. For this reason, open-fit hearing aids may be a good choice for people who experience a buildup of earwax, since this type of
    aid is less likely to be damaged by such substances. In addition, some people may prefer the open-fit hearing aid because their perception of their voice does not sound “plugged up.”

    In-the-ear (ITE) hearing aids fit completely inside the outer ear and are used for mild to severe hearing loss. The case holding the electronic components is made of hard plastic. Some ITE aids may have certain added features installed, such as

    a telecoil. A telecoil is a small magnetic coil that allows users to receive sound through the circuitry of the hearing aid, rather than through its microphone. This makes it easier to hear conversations over the telephone. A telecoil also helps people hear in public facilities that have installed special sound systems, called induction loop systems. Induction loop systems

    can be found in many churches, schools, airports, and auditoriums. ITE aids usually are not worn by young children because the casings need to be replaced often as the ear grows.

    Canal aids fit into the ear canal and are available in two styles. The in-the-canal (ITC) hearing aid is made to fit the size and shape of a person’s ear canal. A completely-in­ canal (CIC) hearing aid is nearly hidden in the ear canal. Both types are used for mild to moderately severe hearing loss.

    Because they are small, canal aids may be difficult for a person to adjust and remove. In addition, canal aids have less space available for batteries and additional devices, such as a telecoil. They usually are not recommended for young children or for people with severe to profound hearing loss because their reduced size limits their power and volume.

    Hearing is a primary means of communication whether you are the one providing information or the one seeking an answer to a question. Human beings are wired to experience distress when our ability to communicate is problematic. While the term quality of life may be difficult to define, interference with the ability to understand and to be understood is bound to have a profound impact on the quality of life of anyone who experiences that kind of a breakdown for an extended period of time.

    Custom Earmolds

      Unfortunately, one size fits all earmold don’t always fit.  A custom-fit provides increased comfort and improved protection. We provide custom-fit earmolds for the following:

      Hunters & Recreational Shooters




      Hearing Protection

      Nearly 24 percent of U.S. adults ages 20 to 69 have features of their hearing tests in one or both ears that suggest hearing loss from loud noise. Noise induced hearing loss (NIHL) occurs when tiny hair cells within the cochlea—the small, snail-shaped organ for hearing in the inner ear—are damaged or destroyed by repeated noise or a one-time exposure to very loud noise. When hair cells are damaged, they can’t send information about sound to the brain. NIHL is typically gradual, so by the time you notice hearing loss, many hair cells have been destroyed. Because people can’t grow new hair cells to replace damaged ones, hearing loss from noise is permanent. Take steps to prevent hearing loss from noise by lowering the volume, moving away from the noise when possible and wear hearing protectors, such as earplugs or earmuffs.

      “Audiological Service of Cadillac, you are great, easy to find, friendly service with in depth testing explained in my terms. My new hearing aids are top quality brand name and made to fit me. I am very happy with Audiological Services of Cadillac and the products they offer me”. 


      “Thank you to the staff of Audiological Services of Cadillac for helping me hear what I didn’t know I was missing. The staff is extremely professional and thorough and I have recommended several people to the office for hearing analysis. It is always a pleasant experience dealing with everyone.”


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      Schedule Your Appointment Now

      Office Location

      8872 Professional Drive
      Suite A
      Cadillac, MI 49601

      Office Hours

      M - Th: 8AM - 5PM
      F: 8AM - 3PM